Lukas Zihlmann started his career in direct marketing: first in the wine mail order business, later in publishing houses (B2C and B2B) with side trips to agencies and telecommunications. He held various marketing, consulting and management positions.

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In 2002, Lukas Zihlmann became managing director of the communications research company Media Focus in Zurich. This was followed by two further CEO positions in market research companies (Publitest, GIM Suisse) and several years in business development in media monitoring and brand analysis. Most recently he was responsible for developing the Swiss market at the Reputation Institute/The RepTrak Company.

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Lukas Zihlmann is a lecturer for reputation management at the University of Applied Sciences FHNW in various MAS and CAS courses as well as a speaker at professional events.

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In early 2020, Lukas Zihlmann founded zihlmannpartner, the consulting company for corporate reputation management and reputation consulting.

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Lukas Zihlmann completed his basic education with the commercial college (Handelsmittelschule) in Lucerne. During his professional career, he completed the diploma course "Direct Marketing" at the Bavarian Academy for Advertising and Marketing in Munich. This was later followed by an Advanced Federal Diploma of Higher Education in Marketing Management and the Executive MBA program at the University of Zurich with an award-winning thesis.