The basis of effective reputation management is the measurement and analysis of current corporate perceptions. We work together with first-class partners in this area:

 

GfK Switzerland and Caliber are our research partners for stakeholder-based reputation measurement and reputation tracking. On our behalf, they carry out online surveys among the population and other stakeholders - in Switzerland and internationally - and prepare statistical analyses.

 

Adwired AG is our partner for media-based reputation measurement. The application of the Big Data solution "BrandTicker" enables a detailed, up-to-date and comparable presentation of the company's reputation in print, online and social media.

 

In our consulting work, we attach great importance to the actionability of the results and developed strategies. By calling in communication specialists in the areas of content strategy, storytelling, employer branding, CSR/ESG, CEO communication or crisis communication, we enable an effective transfer of insights and strategies into effective measures.

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CRO.SWISS is the peer-to-peer competence platform for reputation. CRO.SWISS fosters proactive and forward-looking reputation management as an interdisciplinary competence at C-level and on the Board of Directors.