Research and analysis partner
Competence and data partner
Media and digital reputation
Partner and competence network
The basis of effective reputation management is the measurement and analysis of current corporate perceptions. We work together with first-class partners in this area:
GfK Switzerland is our research partner for stakeholder-based reputation measurement. Based on an extended model of the «GfK Business Reflector», the company carries out online interviews and analysis work on our behalf.
Adwired AG is our partner for media-based reputation measurement. The application of the Big Data solution "BrandTicker" enables a detailed, up-to-date and comparable presentation of the company's reputation in print, online and social media.
In our consulting work, we attach great importance to the actionability of the results and developed strategies. By calling in communication specialists in the areas of content strategy, storytelling, employer branding, corporate responsibility, CEO communication or crisis communication, we enable an effective transfer of insights and strategies into effective measures. Accordingly, we select the most suitable partners from our competence network for the respective tasks.
CRO.SWISS is the world's first peer-to-peer competence platform for reputation and aims to establish the Chief Reputation Officer (CRO) as a standard.