Reputation Academy

The Reputation Academy offers in-house training and education to learn about all aspects of (corporate) reputation, to classify them correctly and to understand "reputation management" as a business discipline.


Program contents:

  • Basics of Reputation

  • Brand and reputation

  • Reputation models, measuring instruments and analysis methods

  • Reputation in the media / online reputation / social listening

  • stakeholder-oriented reputation

  • Reputation in issue and crisis management

  • Reputation risks

  • Building and expanding reputation

  • Reputation Management


The Reputation Academy is aimed at all persons in a company or organization who deal with the topic of reputation: Board and management members, executives and specialists from the fields of communications, marketing, human resources, CSR/sustainability, investor relations, risk management and all other interested functions.

We put together the individual programme according to the wishes of the client and the participants. Depending on the structure of the program, a training course lasts from half a day to a full day.


We are happy to hold Reputation Academy events at the client's premises or, if desired, at external locations. Our offices in Zurich are also available for smaller groups.


Please contact us for more information.

© 2020 zihlmannpartner | Büro 65 | Bahnhofstrasse 65 | CH-8001 Zürich | | +41 44 500 22 05 | 
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