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Senior Consulting


Lukas Zihlmann is owner and managing director of zihlmannpartner

Reputation is a topic that affects all areas of the company that interact with external stakeholders. This includes the Board of Directors and Executive Board, Corporate Communications, Marketing & Branding, Human Resources, CSR/Sustainability/ESG and other corporate functions. We provide comprehensive support and advice. 

Advising the management

Wherever you are currently dealing with the topic of corporate reputation - our consulting services aim to provide you with orientation and show you further options for action. These can include:

  • Advising the Board of Directors and Executive Board on reputation analysis and strategy

  • Advising corporate functions and specialist departments in accordance with their specific objectives

  • Development of reputation management strategies

  • Development of content and media strategies

Our aim is to bring transparency to the topic of corporate reputation and to show you how you can build and strengthen your corporate reputation.

Projects, Coaching, Mandates

Whether you want to get reputation management in your company off the ground or have already started it: We support you in your process wherever you want to call in external resources with expertise.

  • Introduction of reputation management in your company - as external project manager or competence partner/coach of the operational project management

  • Management and coordination of your corporate reputation management - as external project management, on a daily basis or on a mandate basis

  • Selective support for your reputation management - as a competence partner/coach

Training & Education

We offer in-house training and education to learn about all aspects of (corporate) reputation, to classify them correctly and to understand "reputation management" as a business discipline.


Program contents: Basics of Reputation, Brand and reputation, Reputation models, measuring instruments and analysis methods, Reputation in the media / online reputation / social listening, stakeholder-oriented reputation, Reputation in issue and crisis management, Reputation risks, Building and expanding reputation, Reputation Management as a business discipline.


​We put together the individual programme according to the wishes of the client and the participants.

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