Reputation topics in Business

Reputation affects practically every area of business and numerous topics that companies deal with. Accordingly, reputation is relevant in various functions and areas and should be controlled within the framework of reputation management.

Brand

The brand represents the promise a company makes to its stakeholders - reputation shows the degree to which the company fulfils the promise.

CRO

The "Chief Reputation Officer" is the most senior reputation officer of a company. According to the importance of the topic, this position belongs at executive level.

ESG

Environmental, social and governance issues account for around 40% of your company's reputation. A reputation measurement shows how you are perceived in the individual areas.

Investor Relations

The perception of (potential) investors and shareholders can have a decisive influence on the share price and attractiveness for investors.

Marketing

Some reputation-relevant topics are controlled by marketing, but by no means all. Nevertheless, the largest communication budgets are usually available in marketing - not always justifiably so from a reputation point of view.

Online-Reputation

Your reputation on the internet is important and should be monitored and managed. Last but not least, your "digital reputation" also influences your most important stakeholders.

ROI

What works? Efficiency in communication remains an elusive topic. Reputation management establishes the link between reputation issues, drivers and behaviour, thus enabling communication issues to be managed with a view to effectiveness. 

CEO Communication

The CEO has a major influence on the reputation of the company and acts as a reputation multiplier.

CSR/ Sustainability

How companies behave as "corporate citizens" has a very large influence on the overall corporate reputation. Knowing your own perception is fundamental to effective reputation management.

Finance

Financial results and forecasts are important reputation drivers. A reputation measurement shows what else is important to your financial community.

Issues Management

Critical corporate issues - which are often under social or political influence - should be systematically monitored and managed from a reputational perspective.

Mediamix

Paid, Owned, Earned Media and direct contacts: A professional reputation management takes into account the different reputation impact of the different touchpoints.

Public Relations

Stakeholder-oriented communication is the be-all and end-all of successful public relations work. A reputation measurement among the relevant stakeholders offers an ideal starting point.

Sales

Customers make purchasing decisions not only on the basis of offers, prices and sales tactics. They want to know what your company stands for: who you are is more important than what you sell!

Content Marketing

A reputation measurement shows which contents have a particularly large influence on the company's reputation.

Customer Experience

A perfectly managed customer experience or customer journey can only be measured by one standard: the reputation profile of the company.

Human Resources

A company also has a certain perception as an employer. For effective HR communication it is essential to know the reputation of your company.

Purchase Intention

Not only do offer and price influence the probability of purchase, the entire reputation does. Make use of these insights.

New Work

Living and working in the 21st century - the megatrend "New Work" presents employers with completely new challenges. Use your reputation management to correctly assess the expectations of the "New Work" generations.

Purpose

"Purpose" - the corporate reason to be and function in society - is omnipresent today. And indeed, the purpose is a key driver of corporate reputation and can be navigated accordingly.

Stakeholder

Your most important stakeholders are the ones who determine whether your business strategy works. That's why we put your stakeholders at the centre of our reputation management programs.

Corporate Communications

A central office for reputation management, as many reputation-related issues are controlled by corporate communications.

Employer Branding

Your positioning in the employer market determines the satisfaction of your employees and your success in the "war for talents". A reputation measurement clearly shows you the expectations of these stakeholders.

Image

While the image of a company is volatile and subject to constant change, reputation is designed for long-term value enhancement.

Crisis Communication

When a company is hit by a crisis, a good reputation pays off twice: The company is more likely to successfully overcome the crisis and it will recover more quickly.

NPS

The Net Promoter Score is a simple and popular metric for measuring customer satisfaction. Like reputation, NPS is related to business success. In contrast to NPS, a reputation measurement can be ideally used to work on the desired dimensions in a targeted manner.

Reputation Risk

The most sustainable solution for dealing with reputational risks lies in comprehensive reputation management. If all drivers of reputation are managed, individual risks can be better cushioned. 

Talent Attraction

Do you know what expectations potential employees have of your company? A reputation measurement shows what is important in the "war for talents" besides salary and development opportunities.

© 2021 zihlmannpartner | Büro 65 | Bahnhofstrasse 65 | CH-8001 Zürich | info@zihlmannpartner.ch | +41 44 500 22 05 | 
  • Linkedin_Logo_edited